About Us 

Welcome to BLOCK21 Fitness – Where Joy and Fitness Unite!

Our mission is to transform your workout into a celebration of joy, connection, and body empowerment. We're here to add an exciting twist to your fitness journey, ensuring every moment is filled with fun and progress.

Imagine a 50-minute class not just as a workout but as an inspiration to explore new horizons and break through comfort zones. That's the essence of what BLOCK21 is all about – merging joy and fitness seamlessly. Join us on this exhilarating adventure towards a healthier, happier you!

Meet Our Founder

SALLY URBAN

From the age of 8, dance has been an integral part of my life. It provided more than just movement; it became a profound connection to my body and a pathway to self-confidence.

My dance journey spanned various styles—ballet, jazz, modern, and hip-hop—for over 17 years. As I transitioned into the corporate world after college, seeking the structure of a gym, I found myself trapped in monotonous treadmill sessions. The contrast was stark; the workouts that once brought me joy now felt like a tedious chore.

However, amid the corporate routine, dance remained my sanctuary. While I watched the clock tick away during treadmill sessions, counting down the minutes, the anticipation of dance class days filled me with unparalleled energy and joy.

This stark difference ignited a question in me:

Could I capture the invigorating essence of dance and make it accessible to everyone?

With this vision in mind, I ventured into the world of fitness. I became a certified group fitness instructor, navigated the complexities of operating a business in Colorado, and, most significantly, took a courageous leap of faith in my ability to create something extraordinary.

The fusion of my dance background, fitness expertise, and entrepreneurial spirit laid the foundation for what would blossom into BLOCK21 Fitness.

How It Started

In December 2016, I rented a dance studio for an hour, gathered 30 friends, and taught my very first BLOCK21 class. After weeks of choreography and planning, the class was not just a hit—it embodied my vision of a fitness experience more about sweating and smiling with friends than getting every move perfect. Throughout the next year, I taught pop-up classes alongside my full-time job, starting with one class per week and gradually expanding as demand grew. It was heartening to hear that people were looking for a workout alternative that was both enjoyable and made them feel good in their bodies.

In early 2018, the search for BLOCK21's permanent home began. I scoured retail spaces across the city, aiming to strike the right balance to realize my vision of a modern, spacious workout studio within budget constraints. After some creative problem-solving, I stumbled upon an abandoned jazz club — an underwhelming space with ripped light fixtures, outdated plumbing, and dirty concrete floors but brimming with potential.

A few months later, we signed a 5-year lease on the space and commenced the build-out. This phase tested my patience, starting as a 3-month project and extending far beyond. The official call that the work was done and inspections were passed came in July 2019. Friends joined to paint a mural wall using old shiplap boards, and I scrambled around on a 10-foot ladder to hang, wire, and program our studio lights.

Finally, on August 5, 2019, the Lincoln Street Studio officially opened its doors, marking a joyous moment as we witnessed the first classes being held. Since then, the studio has undergone numerous transformations, with each person walking through the doors leaving their own unique impact.

Our Classes

  • Basic

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  • Intermediate

    What should we know about the services you provide? Better descriptions result in more sales.

  • Advanced

    What should we know about the services you provide? Better descriptions result in more sales.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

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